In the digital era, political activism can be individual as well as collective
The internet has changed society in numerous ways, including the nature of political activism. Rebecca Rumbul argues that we have seen a shift from collective action along traditional participatory lines, to individual action, with web users able to act alone on the issues that interest and motivate them.
Democratic Audit Article
Rumbul, R. (2014). In the digital era, political activism can be individual as well as collective. [online] mySociety Research. Available at: http://research.mysociety.org/publications/digital-era-political-activism-can-be-individual-w [Accessed 17 Mar 2018].